Mobile games have seen major growth in recent years. What was once considered a niche pastime is currently one of the largest markets all around the world. Compared to games on other platforms, mobile games have proven to be quite profitable, even for small developers. The reasons behind this are many including some of the following.
Large User Base
One of the most important factors that makes mobile games so profitable is the large user base. Currently, there are approximately 6.84 billion smartphones around the world, which makes smartphones the most popular devices worldwide. Billions of people around the world own and use smartphones, and have access to app stores like Google Play Store, Huawei App Store, and Apple App Store, where they can download hundreds of games for free.
Currently, mobile gaming is the most popular form of gaming around the globe, overtaking PC and console gaming. The reason behind such unprecedented popularity of mobile gaming is that playing games on a smartphone is simple, easy, and convenient. Whether you are traveling on a bus or sitting in your room, you can just take out your smartphone and start playing games. Plus, you don’t need any special hardware and there are so many different genres of mobile games available, which makes these highly appealing to the audience, resulting in a very large user base.
Multiple Revenue Streams
PC and console game developers rely on selling copies of games, both digitally and physically to make revenue, with some games having secondary revenue streams in the form of downloadable content, but that too is also very limited. However, when it comes to mobile games, there are so many streams of revenue available.
For starters, some mobile games charge a fee upfront to download the game while others monetize the games through ads, subscriptions, in-app purchases, and premium features. This makes the combined monetization model of mobile games much more profitable because users are willing to spend small amounts of money frequently rather than having to pay $100 at once.
Even if users don’t make a purchase, developers are still making revenue through advertisements, which makes mobile games a more profitable option in terms of revenue and resources utilized in game development.
Development of Mobile Games Requires Less Resources
If we compare the development of mobile games with the development of PC or console games, we would find that making a mobile game requires less time and resources. The cost of developing a mobile game is only a fraction compared to the development of a PC or console game, which means that developers don’t need to generate much revenue to turn a profit.
In addition, the unprecedented popularity of mobile games has resulted in game development tools being much more accessible to developers, with most of the tools being free. This also reduces the cost of game development and increases the margin of profit.
Higher Potential For Growth
Every year, we see smartphone manufacturers adding new features and capabilities to smartphones that we once dreamed of. The addition of new features has opened endless opportunities for game developers, which means that the growth potential is much greater in mobile compared to other platforms.
For instance, the introduction of 5G technology has made high-speed internet accessible to mobile users around the world, allowing more and more people to play online mobile games. Similarly, you can now get auto clicker for android to simulate playing mobile games on your smartphone.
Longer Lifespan
If we talk about traditional games like PC games or console games, they have a limited lifespan. After playing the game for a while and completing most of the content of the game, players don’t play the game again, making it difficult for game developers to earn any additional money beyond the initial sales.
However, when it comes to mobile apps, they have a much wider lifespan because the ability to release updates and add new features to the game has made it easier to keep players engaged and interested in games for a much longer period. Mobile game developers add new features and content to games every while to keep the players engaged and interested in the game and increase the lifespan of the game so that they can continue generating revenue for an extended period.
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