Food Ordering Marketplace Hits 5 Million Downloads, Making Over Half of Orders Through Mobile Devices
foodpanda, with its affiliated brands hellofood and Delivery Club, has recorded five million downloads of its native mobile applications. Lately the company has continuously increased its focus on mobile, after releasing its next generation food ordering app in July.
The app is available for free on iOS, Android and Windows Phone devices in over 40 markets across five continents. It has been featured by Apple App Store, Google Play Store and Windows Phone Store.
The mobile share has been increasing consistently since the first app was released in 2013. Among the top mobile using countries are Saudi Arabia, Russia and Brazil all with mobile order shares above 60%. Globally, the foodpanda app has been downloaded most on Android devices with 62% of the foodpanda/hellofood app being installed on this operating system. Especially in Africa, Eastern Europe and Latin America the number of Android installs is considerably higher than the number of iOS installs. Nonetheless, Apple users seem to be the customers with the bigger appetite: In all regions in which foodpanda/hellofood is present, Asia, Eastern Europe, Middle East, Africa and Latin America, the number of food orders from iOS devices is slightly higher than the one from Android users.
Ralf Wenzel, co-founder and Managing Director of foodpanda group sees the milestone of 5 million app downloads as proof that the future lies in mobile: “We are living in revolutionary times whereby people start to spend more time in front of their mobile phone screen rather than in front of a TV or in front of a desktop computer, especially in Emerging Markets. Mobile is the key access channel for media and online services going forward. Mobile fits our strategy to offer food delivery and take-away at any time, for everyone and everywhere and it allows us to directly engage with customers whenever they get hungry: In front of their mobile phone. The future of food ordering is mobile and we are best positioned for this.”
Ordering food on mobile devices is even more convenient than on desktop computers. The foodpanda, hellofood and Delivery Club apps offer all features that are available on the website. Customers can easily pay mobile or cash on delivery, reorder their favourite dishes, see food pictures, reviews and ratings, as well as special offers from a large variety of restaurants. The app also allows customizing your meals just like in the restaurant by choosing, replacing or adding the toppings of choice.
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