The BlackBerry 10 Cascades toolkit for UI/UX design and rich set of APIs will enable PressReader to offer a superlative newspaper and magazine reading experience for its publishing partners’ millions of subscribers.
NewspaperDirect (ND) announced that the company’s PressReader digital newspaper and magazine app is planned for release on the forthcoming BlackBerry® 10 platform, ensuring that news fans and publishers worldwide are assured of optimum performance and an exceptional reading experience on the new-generation mobile platform from Research In Motion (RIM). ND’s development team is optimizing PressReader for the new platform using the BlackBerry® 10 Native Software Development Kit (SDK).
ND has been giving BlackBerry customers unrivalled access to the best of the world’s press since 2007. Today PressReader offers BlackBerry® PlayBook™ customers online or offline access to more than more than 2,300 full-content digital newspapers and magazines from 100 countries and in 56 languages.
“We are committed to giving our subscribers and those of our SmartEdition publishing partners the optimum reading experience on the latest mobile devices,” said Alex Kroogman, CEO of NewspaperDirect. “Our development team is making excellent progress on the new BlackBerry 10 platform, and there’s no question that when PressReader debuts for BlackBerry 10 it will set new standards for delivering the world’s media on mobile handsets.”
“The BlackBerry 10 platform has been built with a focus on making the creation of content and its delivery very easy, while maintaining the BlackBerry strengths in communications, integration and reliability. The BlackBerry 10 platform gives NewspaperDirect the ability to easily create stunning user interfaces to showcase their publishing partners’ content,” said Martyn Mallick, VP of Global Alliances and Business Development at Research in Motion.
PressReader and its companion online service, PressDisplay.com, deliver the most authentic newspaper and magazine reading experience on PCs, Macs, smartphones, eReaders and tablets running BlackBerry, iOS, Android and Windows operating systems. Today, millions of tablets come preloaded with PressReader from a growing list of leading manufacturers including Research in Motion, ASUS, HTC, Kobo, Microsoft and Samsung. With PressReader, you can hold a digital edition of your favorite publication in your hands and read it from cover to cover, just the way the title was printed — with no compromises in quality, fidelity or content. Follow us on Facebook.com/pressreader, Google+, Twitter @pressdisplay, and YouTube.com/user/pressdisplay.
About NewspaperDirect Inc.
NewspaperDirect delivers the world’s newspapers and magazines to millions of readers the way they want to receive them — in print, online, or on their mobile device, tablet or eReader — wherever they live, travel, work or play. With the most innovative digital publishing technology in the industry and the only zero operational-cost business model, NewspaperDirect is recognized as the world leader in multichannel content distribution and monetization, and is the chosen partner of more than 3,000 publishers from 100 countries.
PressDisplay.com, PressReader and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services. All other trademarks and registered trademarks belong to their respective owners.