So you are a programmer who has just finished building his game after spending quite some time in doing so. You have made everything from scratch yourself or bought them from other websites and you are ready for the next step which is getting an investor.
Here are a couple of things you need to do if you want to get your game up and going:
What’s your game about?
Multiplayer games are now a thing, especially the 4 people squad mode. It has been proven to be a very good formula as gamers want to socialize with their friends through games. Plus it’s a very good marketing way to ensure your game spreads through the word of mouth.
The other thing you need to look for is how your game is related to the current demand. No one wants another phasmophobia or another battle royal game that looks EXACTLY the same as popular ones.
Gamers who will talk about your game will do that for a reason. They want to appear cool and have good taste. So you better check first if your game is different and you can test the fun aspect if you show it to friends and family to get their feedback.
Demo release
After adjusting the game to be fun to play, You can now check where you will release it. The number one place to share your game if it’s PC will be Steam and if it’s Mobile, It will be the play store. Steam is for higher age groups and mobile games are for younger audiences. And if your game works both ways you can publish in both.
The demo release helps people better decide if they will buy your game or not if it’s premium and not freemium.
Marketing
So many people are into this business trying to get all the funding they can. But did you know that the most important marketing factor that will make a game viral is influencer marketing?
Getting famous people to play your game is totally worth it. However, it’s not that easy because it requires a budget on its own.
There are certain YouTubers out there if they play your game they will make it go BOOM. But again if your game crashes, is boring, or doesn’t have constant updates then marketing will backfire and give you a bad reputation.
In order to get a budget for marketing you need to reach out to investors you can find on LinkedIn. You will have to be very prepared and have at least some numbers and feedback before you approach an investor.
One fast way to get an email of an investor is to use a tool called GetEmail.io where you can just type the first, last name, and the domain name. It has a free plan when you sign up and also it has paid plans if you want to have better use of the service.
Updates
Once you talk to multiple investors through the email you can now focus on the operational part where you will keep your audience entertained. Just like a YouTuber who keeps adding a weekly video, You can do the same but with different time frames.
Plus updating your game quite often will help more people opt-in buying the game instead of getting cracks for it. Because everything can be cracked these days.
You can also include your audience in these updates by creating a discord server where you will make rooms for gamers to share their thoughts on what should be added. Don’t forget to also add sections for bugs and reports.
