For creating a catchy sales video, it is vital that you connect with the audience through the video. So, for any budding entrepreneur, knowing how to create an attractive sales video that hooks the audience from the start is crucial.
What is a Sales Video?
A sales video is a clever way to promote and sell a product. It is a video that acts as the voice of the company to pitch for the sale of their product. A good sales video can grab the viewer’s attention, grow the customer base for the company, and make handsome deals. These short videos have revolutionized the way products and services are sold and have helped to increase a brand’s footprint on a global scale.
It can be tricky to create the perfect sales video. So, if you are wondering how to make sales videos that don’t suck, check out the tips below:
Have clear goals in mind while making the sales video
It is crucial to set your goals before you start creating the content. Fixing the right goals will help you brainstorm new ideas and to select the proper format for your sales video. Videos that solely focus on sales have different goals than those set for product management. The first goal should be to build brand awareness and introduce your product. The next step is to focus on sales generation and convincing customers about the prospects of the commodity. When reaching out to your existing customer base, the goal should be to improve retention, repeat sales, and brand loyalty.
Keep your videos short
Keeping the videos short, crisp, and to the point will hook your audience. The ideal timing for a fantastic sales video that doesn’t suck is about 30 to 50 seconds. Making the content crisp will keep the customer’s curiosity alive and not overload them with tons of information. If you have recorded a lengthy video, you can use a free online video editor to cut out the irrelevant bits and to bring out the main points of relevance. You can use graphics and add text to highlight the exciting parts of the message being conveyed.
Speak to your target audience
Identifying the target audience is vital to fulfilling your goals. It will help fix the tone of your sales video and help you choose a suitable language that will increase the video’s effectiveness. Knowing the target audience will also help to summarize and highlight the essential features of the product. Make sure that the video focuses on what your customers would like to watch and fix the content in a way that addresses and resolves their problems. You can segment your target audience by their age, location, gender, or language and establish a connection with them.
The initial few seconds are most important
The first 10 to 15 seconds are most important for making an impression on the viewers. Bring out your story quickly in these seconds to instantly attract the interest of the viewers. Use these crucial seconds to provide clarity about the product. You can also give a quick review of the product to let the viewers know what they can expect to see in the video.
Drafting a script
A script is a foundation or base for a sales video. Having a script beforehand gives you the advantage of making multiple changes before you finalize the content you want to create. Keep your focus on the problems your customers face and present your product as the perfect solution to those problems. Draft your script in a way that talks about the product’s benefits and not the features.
Check if your videos are getting monotonous
Monotonous videos are an absolute no. Provide your customers with all the relevant information about your sales product, but make sure you keep them engaged by keeping a list of topics to cover the content, using small breaks in between, and keeping the content crisp and compelling. Monotonous videos tend to repel viewers, and you may lose out on potential customers because of boring content.
Make the videos creative
Editing your videos before posting them is a great opportunity to add creativity to your posts. Creative videos attract more viewers. You can use an online video editor to make your sales video look unique and entertaining. Even with basic level editing, like adding a proper background, making the titles catchy and polished, adding screen capture, etc., can enhance the overall quality of your videos. Your other options can be to add multiple attractive graphics, animations, transitions, subtitles, text descriptions, etc., which will help you connect even with the silent watchers.
Have clear communication
While promoting your product in your sales video, it is best to talk about its benefits for your customers. Simply describing the product’s features will not help connect the video with the problems faced by the consumers. Talk about how your product can solve this problem for them and build your content around it. To boost your video content, speak to your customers directly to better understand their needs.
Use humour in your videos
One interesting way to keep your customers hooked is to make use of light humour in your videos. The light-heartedness keeps the audience amused and attentive and provides a break from receiving continuous information. Make sure that the humour does not appear random or out of context or that it becomes offensive to the viewers. It should be relevant to the topic and wrap around your solution to the customer’s problem so that your customers do not miss out on essential points. Humour works even better if your sales videos are intended for social media platforms.
Make the content engaging
By asking questions or suggestions from the customers, you can make the content more interactive and exciting. When any video starts with a question, the audience automatically becomes more engaged with it. Instead of jumping directly to the product, use a few seconds to let your audience know that your primary goal is customer satisfaction. Remember to insert an attractive call to action at the end of your video to prompt the audience to look into your products.
Video marketing is a fantastic way to boost your sales. Sales videos are a smart idea to reach out to a more extensive customer base and increase the selling capacity of the marketers. Brands today are more open to using social media platforms as a marketing ground, and an exciting sales video undoubtedly helps to enhance business opportunities.